Don LaFontaine, the man who popularized the catch phrase "In a world where..." and lent his voice to thousands of movie trailers, has died. He was 68.
LaFontaine made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.
In a rare on-screen appearance in 2006, he parodied himself on a series of national television commercials for a car insurance company where he played himself telling a customer, "In a world where both of our cars were totally under water..."
LaFontaine insisted he never cared that no one knew his name or his face, though everyone knew his voice.
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