The Sears Tower, one of the world's iconic skyscrapers and the tallest building in the U.S., was renamed the Willis Tower on Thursday in a downtown ceremony, marking a new chapter in the history of the giant edifice that has dominated the Chicago skyline for nearly four decades.Mayor Richard Daley unveiled the tower's new name on a large black sign in the lobby with the help of Joseph Plumeri, the Chairman and CEO of Willis Group Holdings, the London-based insurance broker that secured the naming rights as part of its agreement to lease 140,000 square feet of space in the building.
"We believe in Chicago," Plumeri said. "You will find over time that Willis is not going to just have its name on the building, it's going to have an impact in society, in the community."
"It's always going to be the Sears Tower. It's part of Chicago and I won't call it Willis Tower. In Chicago we hold fast," Chicago teacher Marianne Turk, 46, said as she stood in line this week to go up to the building's Skydeck.
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