Wednesday, July 22, 2009

The Apple Of Secrecy

An employee at a factory that makes iPhones in China killed himself after a prototype went missing, and Apple Inc. responded Wednesday by saying its suppliers are required to treat workers with dignity and respect.

The dead worker, Sun Danyong, 25, worked in product communications at Foxconn Technology Group, a Taiwanese firm that makes many Apple products at a massive factory in the southern city of Shenzhen, near Hong Kong.

There's tremendous pressure on employees dealing with Apple's new products to maintain a high-level secrecy over the gadgets, traditionally launched amid great suspense and a big marketing buzz.

Apple is also a constant target of prying journalists, rabidly faithful customers and competitors who make great efforts to try to steal a peek at its latest technology.

Sun was responsible for sending iPhone prototypes to Apple, and on July 13 he reported that he was missing one of the 16 fourth-generation units in his possession, the newspaper reported. His friends said company security guards searched his apartment, detained him and beat him, the paper reported.

In the early morning of July 16, Sun jumped from the 12th floor of his apartment building, the paper said.

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