Tuesday, September 16, 2008

I Go To TRL- Look How Many Hugs I Get

Start the countdown clock on MTV's countdown era: "Total Request Live" will soon shut down after 10 years on the air.

The music video show will conclude in a two-hour special on a Saturday afternoon in November, Dave Sirulnick, executive producer of "TRL," said Monday. He stressed that the show wasn't ending for good, but felt now was the right time to give it a break after an unprecedented run on the cable music channel.

"TRL" debuted in September 1998 and became the splashy center of the teen pop music scene with Britney Spears, the Backstreet Boys, N'Sync and other acts. From its heyday until 2008, it's been a destination for musicians, movie stars and celebrities promoting their new music, movies and other projects.

Sirulnick said "TRL" -- which airs weekday afternoons from MTV's Times Square studio -- lost some luster as it aged. It peaked in 1999 with 757,000 viewers tuning in daily, according to Nielsen Media Research.

MTV found a replacement of sorts with "FNMTV." The show debuted over the summer in a 15-episode run hosted by Pete Wentz, bassist for rock band Fall Out Boy. Taped in Los Angeles, it aired Friday nights and televised exclusive music videos and performances by such diverse acts as Slipknot and the Jonas Brothers.

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