Mark Of Shame

Thai police officers who break rules will be forced to wear hot pink armbands featuring "Hello Kitty," the Japanese icon of cute, as a mark of shame, a senior officer said Monday.

Police officers caught littering, parking in a prohibited area, or arriving late, among other misdemeanors, will be forced to stay in the division office and wear the armband all day, said Police Col. Pongpat Chayaphan. The officers won't wear the armband in public.

The striking armband features Hello Kitty sitting atop two hearts.

"(Hello) Kitty is a cute icon for young girls. It's not something macho police officers want covering their biceps," Pongpat said.

Hello Kitty, invented by Sanrio Co. in 1974, has been popular for years with children and young women. The celebrity cat adorns everything from diamond-studded jewelry, Fender guitars and digital cameras to lunch boxes, T-shirts and stationery.