'Roll'ing Along

Record-level production of Rolls-Royces is currently underway at the Goodwood plant, despite the still-recovering state of the overall global economy. Demand is so high that all of Rolls' models are sold out through "at least September."

So what does record production at Goodwood amount to? Fifteen cars a day, at present, with over 300 built in June. Rolls-Royce on the whole is doing well, too: the company is already on track to double 2009's sales in 2010.

The new Ghost is no doubt partially responsible for the uptick in demand, though the Phantom is selling strong as well. In fact, the Phantom is already sold out through October. A large portion of the new growth is coming--unsurprisingly--from China and the Asia-Pacific region.