The vodka named for Jimi Hendrix will probably never be experienced by consumers after a judge ruled that the product infringes on his trademarks.Experience Hendrix and Authentic Hendrix, which own and license Hendrix’s likeness and music, said in a statement that they had won a $3.2 million judgment against Craig Dieffenbach and his Electric Hendrix Spirits, maker of Hendrix Electric Vodka, right.
Electric Hendrix Spirits had described the liquor as inspired “by the innovative spirit of legendary musician Jimi Hendrix,” but the judge, Thomas S. Zilly of Federal District Court in western Washington State, prohibited the company from using Hendrix products for commercial purposes and ordered that the vodka and any related advertising be withdrawn.
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