Thursday, February 25, 2010

Logo Gogo

The Internet is abuzz with comparisons of the "strikingly similar" logos of the U.S. Missile Defense Agency and the ubiquitous Obama 2008 campaign.

The Missile Defense Agency, which is part of the Defense Department, now features a circular red, white and blue logo on its Web site that has been characterized in some reports as "scarily" similar to President Obama's former campaign symbol. Others have noted that it has a crescent and star design, evoking a common symbol for Islam.

The logo, which first appeared on the Missile Defense Web site in the fall, was designed by TMP Government, a marketing and communications firm that has managed Web site redesigns and logos for numerous government agencies, including recovery.gov and more than a dozen Defense and intelligence-related sites.

But this particular one has caught the eye of critics of the Obama administration.

"I'm having trouble seeing past the crescent and star in the new logo," one critic posted on WashingtonTimes.com. "Is this our signal to the muslim world that we're not going to shoot down their missiles?"

But others said it was all in the eye of the beholder, and that they saw little or no similarity between the Obama and Missile Defense logos.

Richard Lehner, a spokesman for the Missile Defense Agency, dismissed the comparison entirely.

"It's ridiculous," Lehner told Fox News. "It isn't a new logo to replace the official logo. It's a logo developed for recruiting materials and for our public Web site. Also, it was used prior to the 2008 election and it has no link to any political campaign."

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